Actukids organised last Monday January 12th 2009 the 3rd Edition of the Junior Communication Award. This prize rewards advertisers and their agencies for their campaigns’ efficiency and creativity, but also for the respect of ethics in the messages conception such as consideration of the judgmental abilities of children, refusal to overconsumption incitement… This is also about rewarding communication media for their editorial quality, and the new licences that keep arriving in the youth media-related universe. A prestigious jury made of youth and media world’s specialists will award 4 Prizes for best advertisement aiming at children, best youth media, best out-of-media communication aiming at children, and the new kid-universe licence with highest development potential.