CYBER GROUP STUDIOS APPOINTS WILDBRAIN TO ENHANCE AND DEVELOP ITS GLOBAL DIGITAL STRATEGY

13 February 2018

Paris, Monday February 12th, 2018 - Paris-based producer and distributor Cyber Group Studios has appointed YouTube kids’ specialist WildBrain to enhance and develop its YouTube channels and digital presence worldwide. After opening new offices in Los Angeles (USA) and Tourcoing (Haut-de-France) and signing a new financial partnership with L-GAM, the French producer and distributor Cyber Group Studios plans to dramatically ramp up their digital strategy by working with online video specialists, WildBrain.

WildBrain, a leading digital kids’ network & studio, will use its cutting-edge technology and data-rich analytics to manage Cyber Group Studios’ YouTube channels worldwide and extend their international exposure on digital platforms by providing audience development expertise. WildBrain will also focus on growing Cyber Group’s channels in more than 150 countries across multiple languages. WildBrain’s experienced team will handle YouTube channel and rights management for Cyber Group Studios’ key brands — including the Emmy Kids Awards-nominated series “Zou” and TV France International Export Prize-nominated series “Zorro The Chronicles” — and grow the digital presence of all other series in Cyber Group Studios’ catalogue, along with upcoming series in development.

WildBrain and Cyber Group Studios will also explore the joint development of new productions exclusively for digital platforms and expect to announce the first new production this coming spring.

Pierre Sissmann, Cyber Group Studios, says: “I am thrilled to collaborate with WildBrain, whose worldwide expertise will accompany Cyber Group Studios in its new developments in the digital space.”

Jon Benoy, WildBrain, adds: “Cyber Group Studios are at an exciting juncture as they expand internationally and look to platforms like YouTube to grow their brands globally. We look forward to helping them realise their ambitious plans for digital growth in 2018.”

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