"GIGANTOSAURUS": THE ESSENTIAL INGREDIENTS FOR A GLOBAL SUCCESSFUL BRAND

4 February 2022

SEÑAL NEWS  on-line By Romina Rodríguez, February 3, 2022

Olivier Lelardoux, Head of animation at Cyber Group and "Gigantosaurus" director and Raphaelle Mathieu SVP, Sales and Acquisitions at Cyber Group explain the international success of the series and highlight the production process of the show.

The Preschool animation series "Gigantosaurus" has become a global success due to the delightful adaptation of Jonny Duddle's book and the uniqueness of its storytelling and characters. "Dinosaurs are significant for kids, in terms of mythology and energy that it gives to kids," said Raphaelle Mathieu, SVP Sales, and Acquisitions at Cyber Group, to Señal News.

Olivier Lelardoux, Head of animation at Cyber Group and "Gigantosaurus" director, also mentioned that the company put in place to produce the three seasons in absolutely respectful of the original DNA of the creation Jonny Duddle because that's also key to success. "We created more episodes and new characters, expanding the universe of the book to new things like a video game and toys," he added. [...]

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