United Kingdom – Wednesday December 21st, 2022:Flair GP, United Kingdom-based toy company known for its wide range of toys including iconic brands, licensed toys and award-winning favourites, will introduce a new line of series-inspired toys.
Following the roaring success of the animated kids’ series Gigantosaurus on Disney+, Netflix and Tiny Pop (UK), the Gigantosaurus brand new toy range will hit the shelves in UK from July 2023. The brand new Gigantosaurus toy range, is the result of a partnership between United Smile and Cyber Group Studios, producer of the blockbuster series. UK-based bRAND-WARD, the kids IP consultancy and licensing agency, brokered the new partnership.
With this new line, Kids will have the opportunity to recreate their favourite adventures at home with the dinosaur friends they know and love. The entry point into the range will be the assortment of collectible 2” mini figures: fans can collect them within single packs or opt for the blind Mighty Mini Friends Egg and brave the slime to reveal which 2” character is hiding inside.
The Soft Buddies Plush assortment will win kids over with four super-soft characters to collect and cherish, while the 10” Giganto Plush with Sounds will impress with its roaring, stomping sounds. Standing at 14” tall, the Action Giganto is the standout toy of the range, and its chomping jaws and stomping legs are sure to impress anyone left in its wake.
Verity Page, Head of Marketing at Flair GP, said: “Gigantosaurus is a huge hit with young ones, so we are incredibly excited to bring the toys to market and replicate the success that the series has had. Visit us at London Toy Fair – Stand E39 – to see the range in full and hear more about our plans for 2023.”
Jean-Philippe Randisi, founder of bRAND-WARD, said: “In a volatile market environment, Gigantosaurus is a safe bet, based on its rock-solid ratings success on screen, the enduring appeal of dinosaurs, and a very compelling toy line developed by United Smile and soon distributed by the talented team at Flair GP”.
Bruno Danzel D’aumont, International Licensing & Marketing Vice President “Our Property Gigantosaurus is continuing its expansion around the world and the launch of the new toy line developed by our Master Toy licensee United Smile is a strategic step. I am very proud that Flair GP will bring this line in the UK market. Flair GP is a strong player, and I am confident that they will perform well”
Based on Jonny Duddle’s book published by Bonnier Books UK Ltd, which has sold over 600,000 copies worldwide, the fan-favorite comedy adventure series is currently streaming worldwide on key platforms and is airing around the world on major channels. With a total of 3 seasons, the Gigantosaurus animated series produced by Cyber Group Studios is a household favourite with boys and girls aged three to seven.
The Gigantosaurus property is also enjoyed by little ones through YouTube, video games, and publishing. Gigantosaurus Land a new four-acre interactive play-themed area with immersive attraction is also set to come to the UK at Roar! the country’s no.1 dinosaur-themed adventure park.
To find out more about the Gigantosaurus toy range, please call +44 (0)208 643 0320
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