Cyber Group Studios appoints licensing agency CMC Global - Professionals At Play to bring Gigantosaurus products to fans in the Middle East

27 September 2023

Paris (France) and Dubai (UAE) – Wednesday September 27th, 2023: Cyber Group Studios, a leading producer and distributor of animated series for children and families worldwide, best known for its award-winning animated preschool show Gigantosaurus, has named CMC Global, also known as P@P, licensing agent for Gigantosaurus in the Middle East. Under the new partnership, Dubai (UAE)-based P@P, a powerhouse licensing agency with 65 years of experience, will oversee the development of the licensing business across the region.

Following the roaring success of Gigantosaurus in the Middle East on Disney+, Netflix, Majid, and Disney Junior, fans can soon anticipate an array of merchandise that will contribute to extending the show’s adventures beyond the screen. The first-ever Gigantosaurus products available in the region will be a collection of toys arriving at retail next fall. The distribution of these fun-filled series-inspired toys will be expertly handled by iBrands ME, a toy/entertainment distribution company also based in Dubai (UAE).

The brand-new Gigantosaurustoy range is the result of the partnership between the brand’s master toy licensee United Smile and Cyber Group Studios.

Bruno Danzel d’Aumont, International Licensing & Marketing Vice President at Cyber Group Studios said: "We're thrilled to have CMC Global on board to help develop the Gigantosaurus licensing business in this region. Gigantosaurus is captivating audiences worldwide with its enthralling storylines and beloved characters. Through this strategic collaboration with CMC Global, we're set to elevate the brand’s success even further through the launch of the new toy range. This move will extend Gigantosaurus' presence in the Middle East and bring the adventurous spirit of the series directly to young audiences across the region."

Mr. Camille Madi, Chief Operating Officer at CMC Global, said: "We're thrilled to join forces with Cyber Group Studios, United Smile, and iBrand Me to launch the Gigantosaurus licensing program across the region. This beloved global preschool favorite brims with tremendous potential. We eagerly anticipate making Gigantosaurus toys available and bringing joy to children."

The hit comedy adventure series is currently streaming worldwide on Disney+ and Netflix and airing around the world on major channels such as Disney Junior (worldwide), France Télévisions, RAI YOYO (Italy), Tiny POP (UK), Super RTL (Germany), RTVE - Clan (Spain), CCTV (China), TV Azteca (Mexico), and NHK (Japan), among others. 

Loved by children everywhere for its compelling storylines and gorgeous visuals, Gigantosaurus has earned impressive honors, including the Pulcinella Award for Best TV Series, Common Sense Media Award, and National Parenting Products Award. It also won the 2021 Export Award for Animation for having the best sales records worldwide.

Based on Jonny Duddle’s book published by Bonnier Books UK Ltd, which has sold over 600,000 copies worldwide, the animated series Gigantosaurus follows the adventures of four young dinos – Rocky, Bill, Tiny, and Mazu – as they go on quests to explore their world, face their fears, work together to solve problems, learn more about the mysterious Gigantosaurus himself – and have lots of fun all along the way. The larger-than-life series incorporates more than 40 real dinosaur species as well as realistically rendered flora and fauna that is true to the time period.

About United Smile

Launched in 2020, United Smile is a new concept of boutique toy company that will add value to the studios, providing advice and support in a long-term partnership. The talented team behind United Smile has a lot of passion, decades of experience in the toy business worldwide and a strategic relationship with China, which allows the company to create and develop innovative and engaging products with the highest quality standards. A strong network of distributors around the world has trusted us, including some of the top toy distributors on all continents. We are proud to be a boutique business, based on committed individuals working together with our partners to deliver the best experiences and amazing results. In what we do, TRUST and FUN are at the heart of our business!

About CMC Global

CMC Global, (aka) Professionals At Play, or simply “P@P”, is a brand catalyst; a consulting and international business development agency specializing in strategic sales, marketing, communications, and brand licensing.

Established in 1955 as one of the first toy distribution companies in the Middle East, CMC Global has grown and now offers brands and intellectual properties a fully integrated service covering every step of the value chain, from idea to market. For three generations of P@Ps, CMC Global have been spokespeople for some of the most popular brands and IPs with an array of capabilities and services that now range from branding and international brand management to custom product design and sustainable development. Simply put, the company’s goal is to give great brands and new ideas a vibrant image and voice while guiding them from concept to market success.

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