Cyber Group Studios and Master Toy Licensee United Smile, Name Jay@Play Exclusive Distributor of Gigantosaurus Toys in the U.S.

28 November 2023

Roar-some’ New Collection to Arrive at Retail in Early 2024

New York (USA), Paris (France) – Tuesday, November 28th, 2023: Cyber Group Studios, a leading producer and distributor of animated series for children and families worldwide, and United Smile, master toy licensee for award-winning animated preschool show Gigantosaurus, have named Jay@Play the exclusive distributor of series-inspired toys in the U.S. Jay@Play will begin distributing United Smile’s new Gigantosaurus toy line, to include figurines, playsets, plush, and tech toys for children ages 3-6, in early 2024.

The success of the fan-favorite Gigantosaurus series on Disney+ and Netflix paves the way for an exciting line of toys, bringing the on-screen magic into the hands of fans. Among the Gigantosaurus introductions are:

  • Collectible 2” mini figures in single packs and blind packs featuring the Mighty Mini Friends Egg with the 2” figures set in slime.
  • Soft Buddies Plush assortment with four collectible super-soft characters
  • 10” Giganto Plush with roaring and stomping sounds
  • 14” Action Giganto with chomping jaws and stomping legs

“With the new Gigantosaurus toys, children can recreate themes from the series or dream up their own prehistoric adventures with the characters they love,” said Bruno d’Aumont, Head of Licensing and Marketing for Cyber Group Studios. “We are excited to be working with United Smile and Jay@Play to bring these toys to young fans across the U.S.”

 “We’re so glad to join the Cyber Group Studios team and add to the huge success of the Gigantosaurus brand in the U.S.,” according to a statement from Jay@Play. “Just like the popular series, the vibrantly colorful toys will provide children nationwide with so much imagination-inspiring fun.”

“Jay@Play is a fabulous partner for Gigantosaurus and we’re looking forward to a long and fruitful working relationship with their talented team,” said Josue Rosenzweig, President of United Smile. “This beautiful toy collection will bring many hours of open-ended, creative play to Gigantosaurus fans.”

The Gigantosaurus series and licensed products are based on Jonny Duddle’s book, published by Bonnier Books UK Ltd, which has sold over 600,000 copies worldwide. The series follows the adventures of four young dinos – Rocky, Bill, Tiny, and Mazu – as they go on quests to explore their world, face their fears, work together to solve problems, learn more about the mysterious Gigantosaurus himself – and have lots of fun all along the way. The larger-than-life series incorporates more than 40 real dinosaur species as well as realistically rendered flora and fauna that is true to the time period.

The series is currently streaming on key platforms and airing on major channels around the world.  With a total of three seasons now available, Gigantosaurus has become a favorite with children, who also enjoy Gigantosaurus adventures through YouTube, video games, and books.

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28 November 2023
Jay@Play to distribute Gigantosaurus toys in the US
Published by Cole Watson on November 28th, 2023 France’s Cyber Group Studios and master toy partner United Smile have tapped Hong Kong-based Jay@Play as their US distributor for the Gigantosaurus play line.  Jay@Play will roll out United Smile’s products for the IP to retailers across the country early next year. [...]
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